Sex Toys Market Size to Grow by USD 17.58 Billion | Market Size, Share & Trends Analysis Report by Product, Distribution Channel, Geography, and Segment Forecasts, 2021

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NEW YORK, May 9, 2022 /PRNewswire/ — The Sex Toys Market value is set to grow by USD 17.58 billion, progressing at a CAGR of 12.63% from 2020 to 2025, as per the latest report by Technavio. The market is segmented by product (adult vibrators, dildos, erection rings, and others), distribution channel (online stores and retail outlets and specialty stores), and geography (North America, Europe, APAC, South America, and MEA).

Technavio has announced its latest market research report titled Sex Toys Market by Product, Distribution Channel, and Geography – Forecast and Analysis 2021-2025

Moreover, increasing awareness and changing perceptions about sexual wellness is notably driving the market growth, although negative social perception, including risk of addiction to sex toy will hamper the market growth.

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Regional Forecast & Analysis

37% of the market’s growth will originate from APAC during the forecast period. China is the key market for sex toys market in APAC. Market growth in this region will be faster than the growth of the market in regions. APAC was the largest revenue contributor to the global sex toys market in 2020 and is expected to continue to lead the market during the forecast period. This can be primarily attributed to factors such as the availability of low-cost raw materials and labor for manufacturing and the growing supply chain network across regions which will facilitate the sex toys market growth in APAC over the forecast period.

Segmentation Forecast & Analysis

The sex toys market share growth by the adult vibrator segment will be significant during the forecast period. The adult vibrators market is growing in terms of market size and product offerings. Startup companies and key vendors have introduced various innovative product offerings. Vendors have expanded their product portfolio in terms of technology, product type, size and shape, and product packaging to gain a competitive edge, which is driving the growth of the market.

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Key Market Dynamics:

One of the major reasons for the increased use of sex toys is increasing awareness and changing perceptions about sexual wellness among users which is playing a key driving role in the sex toys market growth. A large variety of sex toys are available in the market, which includes luxury love devices, romantic toys, and kinky play toys. Moreover, the growing acceptance of sex toys, where they are no longer considered taboos, has enabled many couples to enhance their sexual lives with the use of sex toys such as vibrators. For instance, beginners are opting for sex toys such as easy-to-operate strap-on harnesses, butt plugs, and an adjustable harness. The presence of specialty sex toy stores and online channels such as, Inc., are enabling people to purchase products with ease. Thus, the increasing acceptance of sex toys and continuous product innovations by vendors have increased the popularity of sex toys.

Negative social perception, including risk of addiction, about sex toy is detrimental to sex toys market growth as it is discouraging customers from purchasing these products. Moreover, prohibition on the purchase and use of sex toy in countries such as Saudi Arabia is affecting the availability of these products, especially through the brick and mortar retail channel. This also makes it difficult for vendors to establish their presence in these regions as educating customers and creating awareness about the pleasure products becomes challenging. The perception of society often discourages people from openly buying sex toy. However, the perception of society largely remains the same and therefore poses a major challenge to the growth of the sex toy market. Lack of awareness and access to information about sex toy as a healthy option to understand sexual desires is leading to low adoption in some countries such as India, Bangladesh, and Saudi Arabia. Therefore, the decreased acceptance of sex toy among a wide population in few markets hinders market growth.

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Some Companies Mentioned with their Offerings

Church and Dwight Co. Inc.- The company offers sex toys such as condoms, vibrators, and lubricants.

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Related Reports:

Sexual Wellness Market by Product, Distribution Channel, and Geography – Forecast and Analysis 2021-2025: The sexual wellness market has the potential to grow by USD 32.02 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 10.86%. To get more exclusive research insights: Download Our Sample Report

Condom Market in US by Product and Distribution channel – Forecast and Analysis 2021-2025: The condom market size in US is expected to reach a value of USD 532.03 million during 2021-2025 at a CAGR of 8.32%. To get more exclusive research insights: Download Our Sample Report

Sex Toys Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 12.63%

Market growth 2021-2025

$ 17.58 billion

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA

Performing market contribution

APAC at 37%

Key consumer countries

US, China, Mexico, Russian Federation, UK, and France

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Church and Dwight Co. Inc., Doc Johnson Enterprises, JIMMYJANE, LELOi AB, Luvu Brands Inc., Reckitt Benckiser Group Plc, Tantus Inc., TENGA Co. Ltd., The Aneros Co., and WOW Tech International GmbH

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period.

Customization preview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Key Topics Covered:

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Five Forces Analysis

5 Market Segmentation by Product

6 Market Segmentation by Distribution channel

7 Customer landscape

8 Geographic Landscape

9 Drivers, Challenges, and Trends

10 Vendor Landscape

11 Vendor Analysis

12 Appendix

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email:[email protected]

Technavio (PRNewsfoto/Technavio)

Technavio (PRNewsfoto/Technavio)



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